DISCUSSING MEDIA CONSUMPTION TRENDS NOWADAYS

Discussing media consumption trends nowadays

Discussing media consumption trends nowadays

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Below is an intro to some current trends and practices in tv and content viewing.

With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form media content, the method by which people are getting their news reports is also shifting. People are significantly turning towards internet news sources, rather than watching television, to find out about existing worldly affairs. Nevertheless, at the same time, due to a consistent flow of info, individuals are becoming overwhelmed by substantial quantities of content. In response to this, news companies are re-engaging audiences by making short form content that is clearer and simpler to follow. Nowadays it is common to see news channels that have large followings on social media platforms. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been very important for providing individuals with dependable and authenticated news sources, in a style they can easily relate to.

In the current digital age, mobile phones have come to be one of the most prevalent instruments that people are using to view videos and gain access to media. These days, many social media channels are providing unlimited feeds of short, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, revealing that short form website media is one of the fastest growing media trends right now. These platforms enable users to see a collection of selected videos and interact immediately, making these videos far more interesting and addicting than standard television. Short form videos are also being used more frequently for news and educational purposes, not just for home entertainment. Subsequently, this trend is shifting the way individuals are actively looking for and counting on to get info, in a quicker, much shorter and more visual format.

In the last few years, with the growth of digital content, the way in which individuals take in media has changed substantially. For several years, standard television was the main source of family entertainment for most people. Nevertheless, after the advancement of internet streaming services, many audiences are turning away from scheduled tv, specifically among younger individuals. Instead, worldwide media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the shift in audience intake practices. These services are popular for permitting individuals to view the shows and films they want, any time they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming platforms as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the market.

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